In the good old days a product was created and then sold – and that was it. OK, in the car market new and better models came out every so often, but a new model year could not really be seen as different versions of the same car.

But with the advent of software this changed. Software was so fast in its development cycle that programs were released before they were actually ready for prime time. A software publisher could not possibly admit to the fact that he had released an unfinished product and so the version was invented.

Iterations like version 1.0, 1.1, 1.4 etc were common. Often, when the publisher finally got it right a major version step was introduced – version 2.0.

Tongue in cheek we now call the mudmee tie-dye from JustZen.com “Tie-dye 2.0” – indicating that the good old hippie tie-dye worked and got the job done, but that only now, with the arrival of “Tie-dye 2.0” we finally got it right.

Here is a little video that tells the story…